Wow! This "Thing" is packed with thought-provoking information and opinions. Blogs in general express opinions as well as experiences and research. That is only the tip of the iceberg. Anything a person chooses to read will give information of some sort. Blogging is a continual interactive process. The more comments a blog has, the more brains are involved in the schema. Related articles are easily accessible through links.
In this day of going green, "No trees were harmed in the making of this blog."
Blogs tend to be more personal and the language less formal than, for example, an encyclopedia or dictionary. This makes them more "reader friendly."
As in my ESL sheltered language instruction, restating an idea in a different way may be the one thing a certain individual needs to gain comprehension of the concept being discussed. Blogging does near the same thing. Many different blogs on the same topic are readily available for review on the Internet, thus allowing the reader access to more "ways to say it" to help ensure comprehension.
One of the main benefits of blogging is that it is interactive and has the potential for update and change on a regular basis.
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